VICIOUS Snapbacks Are Here! Where’s Yours?

By Kwanza Jones

Kwanza Jones Vicious Hats

According to Kwanza Jones, "VICIOUS" is the new "fierce". That means the next person who calls your latest Instagram pic "fierce" should be instantly un-followed.

Do NOT take fierce for an answer! In order to werk, you've got to be more than fierce. You are more than fierce. YOU ARE VICIOUS; 24/7, 365 days a year, and  leap years count too.

Yes, change is hard for some. There are still people who own flip phones and mourn the old Facebook. No shade involved, but why reminisce when you can reinvent? It won't be easy convincing people to drop the dated "f-word", but Kwanza Jones has taken a pretty dope approach to spreading this new message.

Do you have your VICIOUS Snapback Hat from the Kwanza Jones Kollection...

Take your pick of Black, Black & Red, or Black & Turquoise. If you like variety, get all three. Who’s gonna fault you for being vicious? No one.

To buy your VICIOUS hat and other merch from The Kwanza Jones Kollection, click here.

To hear "Vicious", the upcoming single from Kwanza Jones, be sure to check out the SUPERCHARGED LP on iTunes, Google Play, and all other digital music outlets.


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Kwanza Jones

Kwanza Jones is on a mission to boost a billion lives through culture, community, and capital. She is a sought-after speaker, accomplished artist, impact investor, and philanthropist. With a multifaceted background spanning music, media, production, law and business, Jones is an energetic and visionary leader. She is CEO and founder of SUPERCHARGED® by Kwanza Jones, a motivational media company. Jones has served on numerous boards including the Apollo Theater, Bennett College, Susan G. Komen Breast Cancer, and Ronald Reagan UCLA Medical Center. Through her Jones•Feliciano Initiative, she has committed over $165 million to education, entrepreneurship, equity and empowerment organizations. Connect with me on Instagram | LinkedIn | Facebook | X (formerly Twitter) | Kwanza Jones Boost Friends™ Community.