Four-sight for the Future: The 4 Ways Kwanza KNOWS She Can Change the World

By Kwanza Jones

Life & business strategist Kwanza Jones

Sure, you may know me for one or all of these things: Investor. Philanthropist. Music Artist. Catalyst.

But did you ever wonder what guiding principles get me out of bed every morning feeling fabulous, energized, and ready to CRUSH the day?!

Well, if you’ve ever tuned in with me, you already know that I believe in setting goals. Big ones. Little ones. They’re all important because, after all, without an endpoint in mind...where are you going?

Today, I'll give you the inside scoop. These four principles, which my partner in business & life, José and I use to guide the Kwanza Jones and José E. Feliciano’s Initiative (Jones•Feliciano), are not simply meant to be cookie-cutter concepts that fly in one ear and out the other.

Oh, no—that’s NOT the way I roll. If I'm spilling the tea, there’s a REASON for it. And my reason for letting you in on these four visions for the future? To inspire you to share them with me. With more Boost Friends™ like you, the vision for a better future can actually become reality.

1) Education

Even if you weren’t great at math in school, you still can understand that easy accessibility + high quality = great education. Unfortunately, I know that’s not the case everywhere for every person.

Luckily, I'm out to change that with the first guiding principle. I firmly believe that if we’re not dedicating our lives to lifting others up, then what are we doing? My grantmaking organization, Jones•Feliciano invests with impact. The receipts? Over $25 million committed to educational institutions and empowerment organizations. And, if that kind of investment doesn’t guarantee our country a better, more equitable future, then what does?

2) Entrepreneurship

If education drives our future but our education system is flawed...then what is our future?

Jones•Feliciano happily invests in companies that provide opportunities to individuals with diverse backgrounds and groundbreaking ideas so that the future of American businessmen and women is more inclusive.

Not only are we changing lives and the face of American business, but we're also vetting business values for you. In other words, if Jones•Feliciano invests in building the future of a business, they’re a business you can trust.

Even though you might not be able to invest millions, there is still so much you can do to change the future of business. Be intentional about where your money goes. Are the businesses you’re supporting helping or hurting others? Are they ethical? Do they offer opportunities for underrepresented groups?

3) Equity

Not everyone’s willing to recognize that where you’re born and what you look like do affect the opportunities that are presented to you. Luckily, I'm ready to #CallOut inequality when I see it and use my money to fill in gaps that are holding others back.

I know a future that’s full of inequity is not one that I want to live in, so each and every day I make decisions to change that. Do you?

4) Empowerment

Ok, ok, I know. If you’ve kept up with me, this is nothing new. After all, I fully embody personal empowerment and growth. But when we’re talking about empowerment in terms of building a better future for humanity, this topic becomes a whole lot deeper.

Without equal access to opportunity, without high-quality can people feel confident enough to take big risks that have BIG payoffs? I created SUPERCHARGED to get away from cookie-cutter quotes and fake mentors. If you don’t take action, then nothing will change. That’s why Jones•Feliciano boosts businesses and organizations the way it does. To empower us all to take action so that we can create a lasting impact and improve the world...together.

Now you can see what charges me up every morning and keeps me going.

But, as you already know, I don’t believe in letting my Boost Friends sit back, relax, and stay average. So now it’s your turn. Take a sec and think...what does your ideal future look like? On a personal, communal, and societal level?

Got it? Good.

Now go out and make it a reality!


Who loves you? I do.

Bye for now,

Kwanza Jones Signature

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Kwanza Jones

Kwanza Jones is on a mission to boost a billion lives through culture, community, and capital. She is a sought-after speaker, accomplished artist, impact investor, and philanthropist. With a multifaceted background spanning music, media, production, law and business, Jones is an energetic and visionary leader. She is CEO and founder of SUPERCHARGED® by Kwanza Jones, a motivational media company. Jones has served on numerous boards including the Apollo Theater, Bennett College, Susan G. Komen Breast Cancer, and Ronald Reagan UCLA Medical Center. Through her Jones•Feliciano Initiative, she has committed over $165 million to education, entrepreneurship, equity and empowerment organizations. Connect with me on Instagram | LinkedIn | Facebook | X (formerly Twitter) | Kwanza Jones Boost Friends™ Community.